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| ACCPAC
CRM: |
ACCPAC
CRM is an integrated sales, marketing, customer support and
call center automation solution. Designed specifically for the
new economy, it is completely Internet and WAP enabled, providing
users access anytime, anywhere via a Web browser or wireless
device. ACCPAC CRM integrates with ACCPAC Advantage Series
"out-of-the-box" providing authorized CRM users efficient
access to vital customer, partner and related transactional
data.
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CRM
and the Customer Experience: |
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today’s highly competitive global marketplace, customer
loyalty is a key element of business success. Businesses looking
to increase profitability must focus on increasing customer
satisfaction and retention while reducing unnecessary expenses. |
The
challenge lies in building and retaining customer loyalty in
the modern economy, where shopping around has never been so
fast and easy. The Internet allows companies to keep customers’
more informed, resulting in increased expectation levels, making
it far more difficult to keep them loyal. Previously, companies
with deep pockets held a decisive business advantage with the
ability to reach more people at greater distances, and at reduced
costs. The Internet, and other dramatic technological breakthroughs
have created opportunities for small and mid-market businesses
to reach out to those same prospects. Companies today must find
creative ways to increase customer satisfaction, and the value
of the relationship they provide to the client without increasing
costs. |
Truly
customer-centric organizations attempt to ensure that customers
have a consistent, satisfying, and personalized experience when
interacting with the organization. Regardless of whether they
are dealing with representatives from sales, customer care,
support, or how they choose to interact with you- face-to-face,
by phone, or online through the web or email. Further complicating
this business practice is that the tremendous information gathered
by modern organizations is scattered across multiple databases
in different internal functional organizations such as marketing,
customer support, sales, accounting and operations.
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As a result, most organizations have large quantities of information
gathered, but its value is only minimally realized because employees
don’t have access to all the information needed to provide
superior service. ACCPAC CRM, part of the ACCPAC suite of end-to-end
e-business management solutions, provides small and medium sized
businesses a single portal to all customer information in a
single place, while making the information easily accessible
to everyone who requires access from the desktop, the Internet,
or wireless device. ACCPAC CRM ensures that customers will
have a personalized, consistent, and satisfying experience in
every contact they have with the company-regardless of where
they touch the company or what means of communication they use. |
The result is increased customer satisfaction, loyalty and dramatic
increases in organizational efficiency, resulting in higher
revenues and lower costs. |
Click here for more information about ACCPAC products: www.accpac.com
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